THE STORY
The dermocosmetics FROΪKA were created by Panagiotis Koutsoukos, an entrepreneur that operated in the field of Pharmaceutical Cosmetics as early as 1950. By listening to the needs of the dermatologists of that era, who were looking for modern and specialized dermocosmetics products adapted to requirements of their profession , he proceeded to create the dermocosmetics FROΪKA.
That period, dermatology was at an important stage of development, following the discovery of antibiotics, transitioning from the traditional field of Aphrodisiology–Dermatology, to Modern Dermatology–Cosmetology. This new direction played a decisive role in the development and expansion of the specialist field, creating increased needs for scientifically proven products in skin care.
In that dynamic environment, FROΪKA was founded with the aim of offering innovative solutions that would support both dermatologists and patients , with the modern development of its skincare products.
PRODUCTS
With 75 years of experience and knowledge, FROIKA has developed a complete range of products for:
- Care & Hygiene of the skin
- Hair care
- Sun protection
- Oral Care
in formulas such as: creams, oils, ointments, gels, lotions, milks, medical shampoo, detergent liquid, mouthwashes, etc.
MARKET SECTOR
All products are hypo-allergenic, ideal for sensitive and reactive skin and categorized as Cosmetic for Therapeutic Purposes. These products are recommended by dermatologists, allergists, pediatricians, plastic surgeons, gynecologists and dentists.
TECHNOLOGY
The products of FROIKA complies with the following standards:
- Hypo-allergenic
- Simple, pure formulas without unnecessary additives
- Strict selection of ingredients
- Expiry date, batch Number
- Evaluation of the department of Research & Development
The studies In-Vitro and In-Vivo tests carried out by the Dermatological Clinics for the assessment of the safety and effectiveness of each product in the following areas: measurements of hydration, photobiological studies, identification of factor sun protection factor – SPF, with comedogenic action, etc.
The requirements of the consumers, as well as aggressive competition create the need for continuous improvement and development, in order for the company to provide its customers with high quality products and services.
RESEARCH & DEVELOPMENT
The company has focused on the Research and Development Department, in order to be organized and equipped with a full range of electronic devices for measurement of In-Vitro and In-Vivo:
- A corneometer
- Tewameter
- Sebumeter
- Meter pH of the skin
- Dermaspectrameter
- SPF – 290 Analyzer
- Dermatoscope
The current increased interest in research for the development of safe and effective cosmetic products will continue to grow, offering reliable assistance in the form of a preventive or therapeutic forms of the doctors and high-level services to the patients.
PROMOTION
FROIKA dynamically organized the Sales and Promotion Department and expanded its commercial activity beyond Greece. The sales force consists of: qualified and experienced personnel, who have participated in training programs in order to achieve quality promotional activities. There is continuous communication with:
- 15.000 Doctors
- 1.800 Dermatologists
- 3.500 Pediatricians
- 200 Allergists
- 500 Plastic Surgeons and
- 9.000 Dentists
in an effort to make all FROIKA products known and differentiated so that they are recommended according to the existing therapeutic demand.
CHANNEL DISTRIBUTION
The distribution channel is supported by:
- 50 pharmaceutical warehouses
- The 3,000 pharmacies
The strategic objective of the FROIKA is to dynamically expands its international presence by expanding its presence in the domestic but also expanding into new markets. Research and development in our lab, the top quality of our products and services, the effectiveness of the management and the close cooperation of staff in order to win new markets, make us extremely enthusiastic about the future prospects. Today, the FROIKA is managed by third generation of families and 70 years of successful operation, is the best guarantee for the dominant position of FROIKA in the future around the world.
