Cosmeceuticals | Dermocosmetics | Oral Care | Froika

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Years
70
Years
Pharmacies
3,000
Pharmacies
Doctors
15,000
Doctors

THE HISTORY

We are pleased to welcome you to the Froika Group website. We aim to share with you how Froika Cosmeceuticals operates capturing a leading position in the Greek Pharmaceutical & Cosmeceutical Market, as a manufacturer of a wide range of highly esteemed dermatological, antiseptics, disinfectants and dental products.

We are committed to providing a complete range of innovative and top quality products that cater to the needs of every customer. Froika was established in 1951 in Athens by Panagiotis Koutsoukos. High standards in research, planning & design, production, quality control, and medical information classify our products as Cosmeceuticals, a fusion of the words cosmetic and pharmaceutical designating "active cosmetics".

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PRODUCT RANGE FROIKA
with its 70 years experience and knowledge, has developed a full range of products for:

  • Skin Treatment & Hygiene
  • Hair Treatment
  • Sun Protection
  • Oral Care in numerous presentations and formulas such as: creams, oils, ointments, gels, lotions, milks, medical shampoos, detergent liquids, mouth washes etc.

TECHNOLOGIES
FROIKA’S COSMECEUTICAL products meet the following standards:
• Hypoallergenic
• Simple, Pure formulas without any unnecessary additives
• Strict ingredient selection
• Expiration date, Lot number
• R & D Department evaluation

In-Vitro and In-Vivo studies conducted by Dermatological Clinics in order to evaluate the safety and efficacy of each product in the following sectors: moisturazation measurements, photobiological studies, sun protection factor determination – SPF -, non-comedogenic properties tests etc. High consumer demands as well as aggressive competition creates the need for constant improvement and development, in order to obtain high quality products and services.

RESEARCH & DEVELOPMENT
The company has focused on the Research and Development Department, so as to become organized and equipped with a full range of electronic devices for In-Vitro and In-Vivo measurements:

  • Corneometer
  • Tewameter
  • Sebumeter
  • Skin-pH-meter
  • Dermaspectrameter
  • SPF – 290 Analyzer
  • Skin episcope

Present increased interest in research for the development of safe and efficient cosmeceutical products will continue to grow, offering reliable assistance in the form of preventive or therapeutic medication to doctors and a high level of services to patients.

DISTRIBUTION CHANNEL
The Distribution Channel is supported by:

  • 50 Pharmacy Wholesalers
  • 3.000 Pharmacies
  • some Cosmetic Chain Stores

FROIKA’S strategic objective is to expand its international presence dynamically, by developing locally and in challenging new markets. Research and progress in our lab, the top quality of our products and services, managerial effectiveness and close staff cooperation to win new markets make us extremely enthusiastic about future prospects. Today FROIKA is being administrated by second family generation and 70 years of successful operation are the best guarantee for FROIKA’S dominant position in future worldwide.

PROMOTION
FROIKA organized its Sales & Promotion Department dynamically and expanded its commercial activity beyond Greece. The sales force consists of: All are qualified experienced professionals, who have participated in training programs in order to accomplish quality promotion activities. They communicate with 15.000 doctors:

  • 1.800 Dermatologists
  • 3.500 Pediatricians
  • 200 Allergists
  • 500 Plastic Surgeons and
  • 9.000 Dentists in an attempt to make all FROIKA’S products well known and differentiated so as to be prescribed according to the existing therapeutic demand.

MARKET SECTOR
All products are hypoallergenic, for sensitive – dry – normal skin, and categorized as Dermatological Specialties and Cosmetics for Therapeutic Purposes. These products are prescribed by Dermatologists, Allergy Specialists, Pediatricians, Plastic Surgeons and Dentists.