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FROIKA COSMECEUTICALS was established in 1957 and over the years has become a leader in the Greek Pharmaceutical and Cosmeceutical Market.

It manufactures a wide range of dermatological and dental products in accordance with GMP international rules (Good Manufacturing Practices).

PRODUCT RANGE
Major emphasis is placed on research, planning & design, quality control for the creation & launch of 115 DERMOCOSMETICS and 25 ORAL CARE high standard products.

The DermoCosmetical range covers:
• Skin Care & Hygiene 
• Anti-Ageing
• Hair Treatment
• Sun Protection

The Oral Care range covers:
• Gingivitis – Periodontitis
• Oral Malodor
• Xerostomia
• Homeopathy

in formulas such as: creams, oils, ointments, gels, lotions, milks, medical shampoos, detergent liquids, mouth washes etc.

MARKET SECTOR
All products are hypoallergenic, for sensitive-dry-normal skin, characterized as Dermatological Specialties and Cosmetics for Therapeutic Purposes. They are prescribed by Dermatologists, Allergiologists, Pediatricians, Plastic Surgeons

TECHNOLOGIES
FROIKA'S COSMECEUTICAL products meet the following standards:
• Hypoallergenic
• Simple, Pure formulas without allergic additives
• Strict ingredient selection
• Expiration date, Lot number
• R & D Department evaluation
In-Vitro and In-Vivo studies in order to evaluate the safety and efficacy of each product in the following sectors: moisturization, measurements, photobiological studies, sun protection factor determination - SPF -, non-comedogenic properties

DOMESTIC PROMOTION
Froika’s Promotion team consists of qualified and experienced:
Medical Advisor Personnel provide doctors with samples and brochures to familiarize themselves with the product characteristics (prescriptions)
Sales Personnel reinforce the  distribution channel to meet doctor’s  prescription demand.

Sales force segment in Greece includes:
• 10.000 Doctors (e.g. 1,000 Dermatologists and 9,000 dentists)
• 3.500 Pharmacies and over 200 Pharmacists-Wholesalers

INTERNATIONAL PROMOTION
Froika is focusing on international markets such as Cyprus, Eastern Europe-Asia for the growth and expansion of its export business.

© 2011 FROIKA
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